Custom Group Unveils Latest Innovations at Budapest Event


Italian hi-tech automated solutions company Custom Group unveiled its latest innovative technologies at the Budapest Danubius Hotel Arena last week, including its self-service and automated checkout solutions.

The showcased systems allow customers to complete their transactions quickly and easily without needing one-to-one staff assistance. The benefits of these solutions include a significant increase in total turnover, reduced queue times, labor cost savings, and ultra-convenient management. Custom's surveys have also shown that close to half of all shoppers under 45 years of age prefer to use self-service solutions.

The event, which focused on the Hungarian market in particular, was held in cooperation with the company's Hungarian partner Novoparts. It brought together more than 150 companies eager to discover the offerings presented by Custom Group and Novoparts.

"We are thrilled to partner with Novoparts and host this event to present our latest innovations to the Hungarian market," said Diana Lica, Custom Group territory manager responsible for Eastern Europe, Greece, Malta & Cyprus. "With Novoparts' in-depth knowledge of the local landscape and our expertise in different markets, we are confident that our cooperation will empower Hungarian system integrators, SW houses, and retailers to stay ahead in an ever- evolving industry."

Novopart’s general manager, Miklós Dubai added, "Our partnership with Custom Group has been brilliant in delivering tailored solutions that address the unique needs of Hungarian customers. This event is an act of our shared commitment to providing cutting-edge technology and high-level service to our customers."

So far, Custom Group has successfully implemented its technology solutions in a variety of fields, from fashion and luxury brands like Damiani, Bulgari, and Dolce & Gabbana, to industrial automation in the automotive sector, transportation systems with more of 500 different airports, finance and banking, leisure, and even ticketing for major sporting events.

The company holds events to showcase its latest technological solutions present in over 76 countries worldwide. During the event, they presented recent highlights such as new printing technology, mobile solutions, innovative self-service kiosk solutions, and the development of new headquarters.

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