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The Switzerland-based global company regards communication and collaboration with patient communities as strategic pillars, as they play a key role in strengthening trust, developing partnerships, and shaping the healthcare environment. Smid’s task will be to further emphasize these aspects in Hungary by coordinating the operation of the two areas.
The professional has more than 20 years of experience in marketing and communications. During her career, she has held expert and leadership positions at multinational financial institutions such as Allianz and UniCredit Bank. Most recently, at Citibank, she served as communications director, responsible for corporate relations and communications not only in Hungary but also across the company’s Central European region.
She is an expert in reputation management, crisis communication, and innovative communication solutions, which she will be able to apply in her new role as well.
“I am delighted to continue my career in a new field that is especially inspiring and important to me. In line with the company’s goals, I aim to strengthen our collaboration with patient organizations through teamwork and open dialogue, as relationships based on trust and mutual understanding contribute to more effective treatments and improved quality of life for patients. Together with my colleagues and partners, we will work to use the knowledge and innovation accumulated at Novartis to further support prevention and patient care in Hungary,” said Beáta Smid regarding her appointment.
Péter Wintermantel, director of Public Affairs, who previously also oversaw corporate communications, will now focus on government relations and representing Novartis’ EU policy interests, dividing his time between the Budapest and Brussels offices.
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