Ikea Introduces 'Shop and Go' in Hungary

Retail

Swedish ready-to-assemble furniture retailer Ikea launched its "Shop and Go" service at all of its three Budapest stores this month, allowing shoppers to scan items in their cart on their phones using the Ikea app and pay at the express checkout after scanning a QR code.

The innovation could significantly reduce the time customers spend at the checkout, the company says.

Customers only need to follow a few simple steps, first scanning the selected products, then putting them in a special shopping bag or basket, and finally paying at the checkout via scanning the QR code created by the app into the till. This way, there is no need to take the products out and scan them individually.

In addition to the scanning function, shoppers can also find home decor inspiration, information on offers available to Ikea Family Club members, as well as a digital club membership card and receipts from previous purchases.

The app is available on iOS and Android operating systems.

Ikea Family members who use the "Shop and Go" feature will also receive a free hot dog coupon from the store.

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