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Both Hungarian and European hosts rated their recent business performance equally positively at 62%, but Hungarian providers reported stronger demand, with occupancy at 54% compared with the EU average of 50%.
Nearly half of Hungarian hosts said they achieved higher daily rates over the past six months, and 52% reported no difficulty accessing financing.
However, only 2% plan to increase investment, far below the European average of 6%, marking the largest divergence from EU trends.
Cybersecurity confidence is high, with 70% of Hungarian hosts considering themselves fully prepared, supported by tools such as firewalls (91%) and regular software updates (88%), though only 55% conduct routine security audits.
Hosts identified transport disruptions, business environment instability, extreme weather, and payment fraud as key risks, while many rely on off‑season discounts, package deals, and flexible booking policies to manage seasonality.
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