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Ádám Zahovay has more than 10 years of experience in the marketing profession. In addition to event management, he has been involved in the development of experiential displays as well as the design of external and internal sales incentive programs.
He previously worked at Pepsi, Coca-Cola HBC and GSK Consumer Kft. He joined Heineken Hungária in 2023 as national head of trade marketing, where he and his team supported point-of-sale appearances in the retail and HoReCa segments.
He is now responsible as group brand manager for Heineken Hungária’s mainstream brands, including Soproni.
Outside of work, he is the father of a young son, a passionate American football fan and commentator who provided Hungarian-language commentary on Super Bowl LVII live from Phoenix in 2023, and he also serves as head coach of the Hungarian national flag football team.
The national head of trade marketing position vacated by Zahovay has been filled by Sára Palcsó, who began her career at Unilever’s cosmetics business as a brand manager before going on to work as head of trade marketing and regional category manager.
At Zwack Unicum Nyrt., she first served as senior manager for Unicum and other Hungarian brands, and later as marketing director.
Her responsibilities included brand positioning, the development of communication strategies, and the management of retail and hospitality activities, and she also took part in shaping the company’s CSR strategy.
From 2023, she worked as an independent consultant and part-time university lecturer, and briefly explored the world of startups and SMEs as a mentor and as the head of a Hungarian cosmetics company.
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