Nearly 87% of Hungarians participating in the survey stated that would not change mobile carriers or would consider doing so only for “a much better deal.” Approximately 84% of this group offered this opinion on their mobile handset.
Below these brand names on the survey in terms of loyalty were supermarket/grocery outlets (79%), bread (68%), carbonated beverages (68%), snack foods (67%) and alcoholic beverages (65%).
One interesting anomaly for Hungarians against their European counterparts was a seeming lack of loyalty programs at shopping outlets. While some 70% of those surveyed stated they prefer a shop which rewards loyalty, just 46% reported frequenting these. The European average in the category, as determined by Nielsen, is 61%; only Norway at 33% registered a lower incidence.
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