With a broader product portfolio, international ambitions, and a new headquarters, RevoUnion aims to support the hospitality and retail industries in reducing their environmental impact through scalable circular economy solutions.

Founded in 2019, the company is best known for its reusable cup service, but in recent years it has undergone a strategic transformation. RevoUnion now offers a suite of innovative products designed to minimize ecological footprints while enhancing business efficiency.

“The new name reflects the business vision we have embraced for years: our goal is to create a world where sustainability and reuse are an integral part of daily life. Together with our partners, we are building the most reliable and economically sustainable reuse system, enabling global cooperation for a circular, waste-free economy. That’s why we measure success not in sales, but in reuse. Last year alone, we washed seven million RevoCups, and since our inception, we’ve replaced 21 million single-use cups at hospitality venues and events,” said Róbert Maros, managing director of RevoUnion Kft.

The newly unified brand includes RevoCup reusable cups, RevoBox containers to replace single-use food packaging, Cupler hot beverage cups, and RevoGlass shatterproof glassware. A major new addition coming later this year is RevoBag, a reusable shopping bag designed to integrate into the same system as RevoCup and Cupler.

RevoUnion also plans to expand its international presence. RevoCups have already been available in Slovakia for three years, and the company has delivered products to Romania, Austria, Germany, the Netherlands, and Italy. Its first franchise partner, Cup Revolution Latvia, now operates reuse systems across the three Baltic states.

The brand continues to gain exposure at international events. RevoUnion’s Cupler line supported sustainable coffee service at Slovenia’s Conventa trade fair, and the company has been a recurring exhibitor at Berlin’s Future of Festivals. RevoUnion will also appear at Event Fest 2025 in Prague and at the Weekend Food Festival in Rovinj, Croatia, where RevoCup and RevoGlass products will help reduce the event’s environmental impact.

“We want to strengthen our international footprint. This ambition is captured in our slogan: ‘Leading Reuse Solutions,’” added Maros.

As part of its renewal, the company is relocating in April to a new, environmentally conscious headquarters. The new site features solar collectors to heat water for washing, a custom-built heat recovery system for drying, and a globally unique automated quality control and sorting line designed to boost operational efficiency.