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Meijer&Co Organizing 24-hr Walk in Városliget, Raising Funds to Regreen the Planet 

Initiatives

What began as an unconventional idea in 2021, with four friends attempting to walk non-stop for 24 hours in Amsterdam to raise funds for fighting global climate change, has evolved into a global movement. This year, Budapest joins as a new location for "24 The Planet" alongside Amsterdam and New York.

The concept is straightforward: participants, backed by friends and family, walk continuously for 24 hours in a park to raise funds and awareness for the battle against global climate change. All proceeds are donated to Justdiggit, an NGO dedicated to regreening dry and degraded land in Africa to cool down the planet.

24 The Planet is not a race; walkers determine their own pace. The commitment is to walk for 24 hours, with short breaks permitted.

Since its inception in 2021, 24 The Planet has grown exponentially. Last year, some 55 walkers completed the 24-hour challenge, while over 400 individuals showed their support. Over the past three years, the initiative managed to raise over EUR 125,000, enough to regreen an area twice the size of Central Park in Africa!

To make the 24-hour walk more engaging, in Amsterdam they host mini-events every two to three hours. Featuring keynote speakers, conducting breathwork sessions, offering guided meditation hours, hosting a silent disco, organising a dog-walking session, inviting a marching band to perform, and celebrating the halfway mark with a 12-hour event. Additionally, providing family-style meals, and in the final hours, a mobile DJ booth plays uplifting beats to keep motivation. The mini-events for the Budapest walk are currently being finalized, according to the organizers, who noted that they are open to suggestions.

More information is available at: https://linktr.ee/meijerandco

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