This project will be implemented in Hungary in partnership with MyForest, a foundation dedicated to doubling the existing forested areas, by planting approximately 5,000 tree seedlings in the coming fall.
"At Johnnie Walker, we have always strived to be pioneers and leaders of change in the industry, using our ideas and initiatives to make a positive impact on established but environmentally harmful processes. The removal of decorative boxes is just the first step in a comprehensive sustainability program that will make our entire production carbon-neutral by 2030 and power all our distilleries with green energy. We are committed to protecting the planet's resources for future generations," said Julie Bramham, global brand director of Johnnie Walker.
As part of its commitment to protecting natural resources, the company will allocate the remaining funds to reforestation efforts. In their home country of Scotland alone, they aim to plant one million trees by 2025. In addition to reforesting the Scottish Highlands, they will also contribute to increasing green areas in Hungary by collaborating with MyForest and planting 5,000 tree seedlings to enrich the country's forests.
"We are delighted that the elimination of cardboard boxes allows us to provide tangible value through tree planting in Hungary as well. This commitment, which spans several decades but offers significant returns, not only increases green areas but also greatly contributes to capturing millions of tons of CO2 emitted annually by human activities," said Dávid Gábor Kovács, marketing director of Zwack Unicum Nyrt, the Hungarian distributor of Johnnie Walker.
The MyForest initiative of the Community Forests Foundation aims to create a platform first in Hungary and then internationally to double the number of forests on Earth, thus slowing down global warming. It connects individuals concerned about the climate who want to plant trees, companies interested in participating in forest planting, and landowners willing to contribute their land to the projects.
"We are always pleased when companies of this caliber approach us with their support for reforestation or the intention to offer land for afforestation. They have the power to initiate the change necessary for slowing down global warming and creating a livable future. We are grateful that Johnnie Walker has joined our program, and we hope that their involvement will serve as an example to both domestic and international corporations in their sustainability efforts," said Zoltán Gayer, the founder, and president of MyForest.
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