Spending on television commercials fell 6% y.o.y. to HUF 45.6 billion, right in line with an EY survey commissioned by the Hungarian Association of Electronic Program Providers (MEME) and conducted in mid-February. At that time, MEME chairman Krisztián Kovács stated that the data suggests the decline in revenue from TV advertising slowed in 2013, and could come to a halt this year.
Spending on online ads rose 16% y.o.y. to HUF 39 billion, and spending on print ads dropped 4% to HUF 35.8 billion.
– material from national news service MTI was used in this article
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