Péter Hivatal said revenue of the ad market’s biggest players had contracted more than 15% between 2008 and 2013, citing a survey conducted by consultancy EY. A good number of the companies were loss-making at operating level, he added. MRSZ chairman Zsolt Urbán noted every HUF 10 spent on advertising adds HUF 47 to the economy, according to a study published in 2013.
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