Shell Café Food Truck Makes Its Debut
Shell Hungary has launched the Shell Café Food Truck in July, which brings the products of Shell Cafés to guests of sporting celebrations, cultural events and festivals, according to a press release sent to the Budapest Business Journal.
The Shell Café Food Truck was presented for the first time at the 55th Blue Ribbon Sailing Race, which achieved great success among the participants and visitors of the race. The vehicle, branded the "moving Shell Café", provides visitors of various outdoor events with the food and drinks offered by Shell Cafés.
The food truck will be offering products such as the Shell hot dog and panini, as well as Shell shops' own-brand chips and vitamin drinks and coffee specialties, available hot, and seasonally in an iced version, flavored with gourmet syrups at the Shell Café Food Truck.
Among the soft drinks, you can also find Shell vitamin waters, Shell V-Power Racing energy drinks, and snack lovers can find their favorites among the food truck’s selection of various seeds and salty crackers.
By putting the food truck into operation, Shell's goal is to make the barista coffee specialties of Shell Cafés, as well as their Shell hot dogs and paninis, widely available, so visitors can purchase Shell Café products outside of gas stations and the Shell Café in Budaörs.
Customers will be able to find the Shell Café Food Truck on beaches and around shopping centers, as well as during roadshows.
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