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The new booking interface adapts the logic of everyday online reservation platforms to the commercial real estate market. Through the platform, partners — including both internal collaborators and external tenants — can reserve advertising or promotional areas online under transparent conditions.
The system was developed by the mall’s B2B and Innovation Center teams with the aim of making the leasing process more transparent, faster and more efficient. The platform is accessible at leasing.westend.hu.
According to the company, the digital system responds to a longstanding market demand. Instead of manual coordination, email exchanges and administrative procedures, the platform offers a structured and transparent process that is easy to track.
This approach reduces administrative burdens while also accelerating decision-making and improving operational efficiency.
The solution is particularly relevant for retail and real estate market participants, where flexibility, rapid response times and transparency are becoming increasingly important competitive advantages.
Westend said the long-term objective is to fully digitize the leasing process and modernize the management of shopping mall advertising and promotional spaces through innovative technological solutions.
“Our goal was clear: the full digitalization of the leasing process, reducing administrative burdens and accelerating decision-making. The solution allows partners to practically book advertising surfaces or promotional areas with a click, under transparent conditions,” said Patrik Pálvölgyi, head of the Westend Innovation Center.
With the introduction of the new digital booking platform, Westend aims to set a new benchmark in the leasing of advertising surfaces and promotional areas in shopping centers while taking a decisive step toward the digital operating models of the future through the application of proptech solutions.
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