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As part of the rebranding, the naming and appearance of HelloPay terminals offering direct tipping solutions will also change.
In the summer of 2025, the company entered a new chapter in its corporate and brand structure, continuing operations under the name SimplePay Zrt. instead of OTP Mobil Kft. The goal of the unified branding is to present the company’s continuously expanding service portfolio more clearly to both retail users and business partners.
The brand refresh represents the next step after the name change and reflects the fact that SimplePay has evolved into a complex payment ecosystem.
“The renewed logo, typography and color palette build on the previous visual elements while reflecting a more modern and streamlined form. In the case of a payment service provider, however, visual identity is not only an aesthetic issue but also a matter of trust. It is particularly important to inform both retail users and business partners about the change, so it is clear that they are not encountering phishing attempts or fraudulent communications, but the official communication of the renewed SimplePay,” said Péter Bese, CEO of SimplePay Zrt.
Consumers will gradually encounter the renewed visual identity starting January 28, 2026, across the SimplePay payment interface, SimplePay POS and Phone POS terminals, the Simple app, social media platforms and, more broadly, on the company’s website.
In parallel with the rebranding, the appearance and naming of HelloPay POS terminals will also change due to the close cooperation between HelloPay and SimplePay. Merchants and users will encounter the product under the SimplePay brand as “Tipping POS.” The change does not require any technical or administrative action from hospitality and other business partners, and daily use and settlement processes will remain unchanged.
The update will primarily be visual. From January 28, the SimplePay brand elements will gradually appear on terminals, receipts and reports, while the familiar expert support and partner relationships will continue unchanged.
“SimplePay online payments are celebrating their 10th anniversary. Since the first successful transaction, we have built a complex fintech ecosystem, from online card payments through digital and physical POS solutions to the introduction of the qvik instant transfer. The Simple app integrates everyday services such as parking, highway vignette purchases and bill payments,” Bese said.
A decade ago, the first live transaction processed through the SimplePay online payment system was worth HUF 91. In recent years, the average basket value has reached nearly HUF 16,000. The growing popularity of digital payments among consumers and merchants is also reflected in transaction volumes: it took one year to reach the first million transactions after launch, 106 days to reach the second million, and only 119 days for the third. In December 2025, there was a period when one million transactions were completed in just two days through the SimplePay online payment system.
The number of partners connected to the payment system has also expanded steadily. In 2016, a total of 1,000 companies were activated, while by 2025 this figure had grown to more than 23,000.
Thanks to continuous innovation and development, the first SimplePay POS terminal partner was activated at the end of 2023, and Google Pay and Apple Pay payment options were also launched. The system expanded further in September 2024 with the introduction of the qvik payment solution.
“The successes of the past 10 years were achieved together with our partners. This rebranding is not a closing chapter but a reinforcement: it sends the message that SimplePay intends to remain a reliable, innovative and evolving payment partner for Hungarian businesses over the long term. In the future, we will continue to prepare many exciting new developments, both for SimplePay and for the services of the Simple app, in the way our partners have come to expect from us,” Bese added.
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