With years of experience in the field, his primary task will be to strengthen Hankook’s market position in Hungary. The experienced professional replaces Sung Won Min, who will be responsible for the European marketing strategy.
Dongchul Kwon graduated from Korea University with a degree in Business Administration and joined Hankook’s global sales team in 2010. A year later, he relocated to Indonesia, where he worked as an expatriate sales professional for six years. Then he continued his career in Thailand, handling similar responsibilities for another two years.
After gaining eight years of international experience, he worked at Hankook’s global headquarters in South Korea as part of the team responsible for global sales strategy. Following that, he spent four years as managing director of the company’s subsidiary in Egypt.
With his current appointment, Dongchul Kwon faces a new challenge: focusing on the needs of a European market, the company notes. He aims to leverage his international experience in distribution, pricing, customer relations and warehouse sales.
„Hankook is a leading tire brand in Hungary, widely recognized by customers as a domestic brand. In the coming period, our primary goal is to achieve qualitative growth and increase sales of our high-value-added products, such as the iON tyres developed specifically for electric vehicles. Additionally, through active marketing efforts, we aim to further enhance Hankook’s premium brand image in Hungary,” said Dongchul Kwon, the newly appointed managing director of Hankook Tire Budapest Kft.
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