ADVERTISEMENT

Half of TV commercials new in H1

Figures

Image by Pexels

A study by the Media Council of the National Media and Communications Authority (NMHH) found that during the first half of the year, 3,051 new advertisements appeared on TV, which were repeated 4.2 million times, according to business daily Világgazdaság.

The NMHH's communications directorate examined 76 television broadcasts during the study, which also found that just over half (55.6%) of all advertisements were new, a slightly higher rate than last year.

New commercials most often came to viewers' attention on general entertainment channels (such as Viasat3, Cool TV, and Comedy Central).

Those who suffer from insomnia were the first to see the new commercials.

ADVERTISEMENT

Rate-setters augur slower decline in CPI in 2022 Analysis

Rate-setters augur slower decline in CPI in 2022

Lawmakers approve residency permit for digital nomads Parliament

Lawmakers approve residency permit for digital nomads

The strongest move - Morgan Stanley Hungary head and Chess F... Podcasts

The strongest move - Morgan Stanley Hungary head and Chess F...

ITM, capital gov't agree on support for public transport City

ITM, capital gov't agree on support for public transport

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.