The workshop will focus on the following areas: importance of B2B content, how to build brand loyalty through a campaign, how to turn a brand into real value, how the FMCG sector can successfully use content marketing and why content marketing is an important element of an integrated campaign.
Participation in the workshop is free of charge and registration to the event can be made here.
Producing journalism that is worthy of the name is a costly business. For over 30 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
