In January-June 2016, new advertising spots represented 51.21% of the total, reaching 1.21 million in number. The number of new ads was up from 821,400 and their share rose from 48.43%.
The NMHH found that there were 2,645 new advertisements aired during the first half of last year.
Television channels on average ran 69,725 advertisements in H1 2016, up from 58,353 a year earlier. On average new advertisements were up from 29,336 to 35,705 per channel.
The market share of five-second ads continued to fall from 1.9% last year to 1.3%. An average advertisement was 24.2 seconds long.
Most spots were about retail purchasing or leisure activities, representing 29.9% and 14.3% of all ads, respectively.
The NMHHʼs survey showed that 78.2% of all advertisements were targeted at women.
Producing journalism that is worthy of the name is a costly business. For over 30 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
