About 36% of the CEOs expect to raise headcount, and 85% said they didn't plan redundancies. Around 58% of the CEOs plan to increase the prices of their products or services in the coming year.
Listing the external challenges that their businesses face, inflation remains the top concern for CEOs (51%), followed by skills shortages (48%), macroeconomic volatility (37%), geopolitical conflict (36%), and cyber risks (35%).
Around 43% of the CEOs said their current business model wouldn't be viable within 10 years. About 48% said the local regulatory environment encouraged change, while 35% said it was a hindrance.
Look out for the Feb. 23 print issue of the Budapest Business Journal for a much more detailed analysis of the PwC Hungary's 13th CEO Survey.
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