Customers skeptical of handing over personal data

Analysis

Photo by Martchan / Shutterstock.com

Most customers are afraid of handing over their data to service providers, but at the same time, every second respondent expects to receive personalized offers, according to an Erste Bank survey, writes profitline.hu.

The extent to which people are willing to contribute to the analysis of their data largely depends on the sector in which the given service provider operates.

Customers least like handing over personal data and information about their life situation for the purpose of analysis.

In the case of banks, 69% of customers consent for them to use their personal data, but among healthcare providers, this proportion is only 49%.

For public utility companies, this ratio is 30%, while for telecommunications companies it is 26%.

In the case of entertainment companies, such as video sharing and streaming service providers, the willingness is the least: only one in every 10 contributes to the analysis, according to Eszter Konczér, Erste Bank's head of market research.

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