About 85% of the chief executive officers in the country plan to increase investment in digital transformation in the next three years, according to the 'CEO Survey 2021' conducted by PwC Romania. 

The other priorities are the initiatives for cost efficiency (83%), the leadership style – leadership and talent development (79%), and cybersecurity (76%). The survey also shows that 41% of organization leaders prioritize increasing productivity through automation and technology to ensure their competitiveness in the market.

Smart technologies such as RPA, machine learning and chatbot offer companies new opportunities to improve the performance of operational processes and achieve significant savings.