“The Hungarian Advertising Association does not deem any such official requirement acceptable that does not aim to protect the interest of the consumer… because it could even negatively influence the message of the advertiser,” MRSZ said in a statement.
Requiring lenders to use the slogan “Hungarian Reforms Work – Home Creation Program” in the form stipulated by the government will increase the necessary ad space or commercial time, “naturally increasing the advertiserʼs costs”, which MRSZ said was “unacceptable”, according to the report by MTI.
The government recently expanded a home purchase subsidy scheme for families with children referred to as CSOK.
Producing journalism that is worthy of the name is a costly business. For over 30 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
