The president and director of the aid organization said that 2023 saw a collaboration with a double purpose.

The aim was not only to make the holiday of thousands of needy people more beautiful at a very difficult time but also to continue supporting those in need and those in trouble this year.

A quarter of a million calls and 330,000 store fundraisers show how the power of a little goes a long way. The list of corporate supporters was expanded with two partners: MBH Bank and Mastercard joined the list of donors with a very significant amount.