The companies were presented to 40-50 investors at the invitation-only event that took place during Start Tel Aviv, a global competition for startups taking place this week.

Interest was also piqued by the presence of Erno Rubik, the Hungarian inventor of the Rubik’s Cube, said Tristan Azbej, science attache at the Hungarian embassy.

The ten companies were picked by Hungary’s National Innovation Office (NIH) from more than 40 applicants. All ten work with digital technology.