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Campaign, VAT cut lifts fish consumption in Hungary

Annual fish consumption in Hungary is up 10% at 6.5kg, thanks in part to a promotional campaign by Agrármarketing Centrum, managing director Péter Ondré said on public television on Friday, state news wire MTI reports.

Fish gastronomy has come a long way, and some 70,000 people have sampled the results of that advancement since the promotion was launched two years ago, Ondré said on news channel M1. 

A cut in the VAT rate on fish to 5% from 27% from the start of 2018 also supported the increase, he added.