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MTVA Signs Coop Deal With Hunan Broadcasting System

Telco

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Hungary's Media Service Support and Asset Management Fund (MTVA) has signed a cooperation agreement with China's Hunan Broadcasting System, a television broadcaster with the country's second-highest viewership, the MTVA Press and Marketing Office said last week.

The agreement was signed by MTVA CEO Dániel Papp and Hunan Broadcasting System chairman Zhang Huali.

The cooperation will extend to program exchanges and co-productions, including entertainment series, features, and documentaries.

The agreement could create long-term opportunities for meetings and exchanges of experience between Hungarian and Chinese artists and content creators, as well as production partnerships, MTVA said.

The cooperation also serves to strengthen cultural and diplomatic ties between the two countries, contributing to a better understanding between both nations.

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