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Increase in Hungarians’ Demand for Mobile Internet

Telco

Analysis from Yettel Hungary shows that Hungarians' demand for mobile internet has increased significantly, with August being the busiest month for the service provider.

From June 1 to August 31, data traffic increased by more than 54% on the national level compared to the summer of the previous year on the Yettel Hungary network, including a 35% increase in the area around Lake Balaton and Lake Velence.

In the busiest month, August, the mobile network served more than 50 mln GB of data traffic, and the busiest week of the summer at the Hungarian sea was the week of August 20. Some 10.5% of the total summer data traffic was served by 5G technology in this region.

In a statement shared by Yettel Hungary, the company shares that “One reason for this may be the spread of the mobile-based Yettel home internet service, which is typically used in large cities.”

According to Yettel Hungary, the list of countries where most roaming services were used is dominated by Germany, Austria, Italy, Romania and France again this year, however, looking at the summer period, Croatia appeared in third place on the podium where the roaming data traffic of Yettel subscribers increased by almost 100%.

In the case of Croatia, vacationers arrive in June, but the majority of the annual traffic is made up of roaming traffic in the months of July and August:

Last summer, domestic SMS traffic set a multi-year record on Yettel's network. This year, the number of short text messages decreased compared to the record summer, yet it still exceeded the SMS traffic of the summer before last year's record year by 30%. In the last five years, this summer's domestic SMS concept finished second on the podium, as more than 95 mln text messages were sent in August alone.

There was a slight increase in the number of minutes spoken compared to the previous year, but Yettel customers reached a higher number of minutes with fewer calls than before, therefore the average length of phone calls continued to increase this year.

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