The New Financial Horizon


The rise of financial technology (FinTech) has seen remarkable growth worldwide in recent years. The FinTech sector is constantly evolving, and digital innovation has gained tremendous momentum in many countries, including domestically. The innovative solutions developed by FinTech companies not only facilitate customers' financial activities, but also open up new dimensions in digital finance that were previously unimaginable.


The Wave of Innovation

In recent years, innovation and digitalization have transformed many industries and sectors, although in the financial sector, this change is particularly striking. FinTech companies are currently creating innovative solutions that make it easier for customers to access their financial assets and transactions. The result of these FinTech developments is a range of more convenient mobile payments, financial planning applications, online lending platforms, and automated solutions for securities trading. Amidst a surge of innovation, FinTech companies are experiencing unprecedented growth and rapidly expanding their customer base.

Considering the continuous growth and innovation of the domestic fintech sector, digital financial solutions have become a key part of the domestic financial market. Customers' needs and expectations are increasingly shifting towards convenient and flexible online services, and domestic fintech companies are striving to meet this market demand.

The Cream of the Domestic FinTech Sector

The role of FinTech in the domestic startup ecosystem is particularly pronounced: the innovative approach and dynamism of startups help accelerate the digital transformation and the development of the domestic financial market.  The growth of the domestic FinTech market is uninterrupted, with 175 active companies in Hungary in 2021, operating in a wide range of sub-sectors including payment solutions, financial software development and data analytics. Many of them have successfully crossed the borders of the country, expanding into Western Europe and the US.

Start-ups challenge traditional financial institutions with innovative solutions and offer new opportunities for customers. This is a two-way stimulus for the further development of the sector, which, based on its dynamic growth, seems to be uninterrupted with plenty of promising opportunities.

The Role of Institutions

In addition to user demand and the know-how available in companies, the role of the institutional system is also contributing to the expansion of FinTech in Hungary. The National Bank of Hungary (MNB) considers it important to strengthen the digitization level of the domestic financial system and to support FinTech companies and digital financial innovations. The MNB actively promotes the operation and expansion of FinTech companies through the FintechLab and Innovation Hub programs and encourages FinTech companies to develop regulatory frameworks and technological innovation. The central bank also regularly publishes reports and analyses on the FinTech sector, providing in-depth insights into the state and trends of the domestic market. A flagship in this respect is the Fintech and Digitalization Report of MNB, which provides a comprehensive overview of the current state of the domestic FinTech ecosystem.

These initiatives support the players active in the FinTech sector by helping them to understand the regulatory environment and the specific challenges of the industry.

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