According to the survey data, 68% of Hungarians have thermal insulation, of which 29% are complete, but nearly one-third do not have any thermal insulation in the property.

The building materials trade network also looked at which aspects matter most to property owners when planning works. It has become clear that frugality is the decisive argument in favor of modern thermal insulation, with almost half of people expecting overhead reductions of more than 40% and 61% expecting a maximum five-year payback from these upgrades.