With the company's new Top on STOP concept, STOP SHOP retail parks will be overbuilt to create low-price, resource-friendly housing directly adjacent to local suppliers and recreational facilities.
"In view of the scarcity and increasing cost of inner-city land and the current housing shortage, we have a massive resource with Europe’s largest network of retail parks. With Top on STOP, we now want to make the best use of this opportunity and, as an experienced real estate developer, offer affordable and sustainable housing and support the responsible use of valuable land resources," explained Dietmar Reindl, COO of IMMOFINANZ, on the strategy.
"In this way, we are meeting three of the greatest challenges of our time: We are advancing densification and fighting ground sealing. We are creating high-quality housing for people with lower and middle incomes. And we are building climate-neutral housing with our planned wood construction and ecological energy concepts," added Reindl.
IMMOFINANZ‘s STOP SHOP portfolio currently covers roughly 100 locations in 10 European countries, and plans call for an increase to 140 properties over the coming years.
Stefan Schönauer, CFO of IMMOFINANZ, said, “Over the medium term, we plan to overbuild roughly 50% of our current and future STOP SHOP locations with affordable rental apartments. That would represent up to 600,000 sqm of residential space or nearly 12,000 smart and sustainable apartments. We are starting with pilot projects in Austria and the neighboring countries and – as with our other real estate products – a high degree of standardization will then allow for rapid roll-out. Another benefit involves the lower investment costs since we are building on existing properties. This will also generate an attractive residential return for our shareholders in this segment."
Modular wood construction will allow for combinations ranging from mini-lofts to family apartments, apartments with home office rooms or separate units for guests or caregivers. The climate-neutral energy concept includes the use of photovoltaics, heat recovery and geothermal energy as well as the unsealing of land through greening and the installation of common areas like playgrounds, meeting zones or rooftop gardens. The first pilot project has already started and will be implemented quickly after municipal permits.
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