In recent years, economic players, business owners, and office tenants have been unable to get off a rollercoaster for which they never bought a ticket. Financial and environmental changes are happening rapidly, significantly impacting various sectors, including real estate.
These factors create significant uncertainty for both tenants and landlords. Companies are hesitant to plan for long periods, as employer and employee needs are constantly changing. In this environment, office owners and operators must provide up-to-date, tangible support to tenants, which requires a fundamentally new approach.
In response, CPI no longer offers mere rental spaces but ownership services, partnerships, and landlord advantages. One of the latest elements of this approach is the CPI Club, a tenant benefit system that is innovative even on the international level.
CPI recently expanded by merging with two companies that share its value-creating mindset, opening extraordinary opportunities. The firm is currently the largest real estate owner and asset management company in the domestic market, managing more than 650,000 sqm, half of which is office space, while the rest includes shopping centers, retail parks and hotels. This diverse portfolio allows tenants and employees to find solutions that meet their needs in key business hubs in the capital.
“We are thinking in terms of network solutions, leveraging the diversity and size of our portfolio,” says Zita Kovács-Bertók, CPI’s office business development director. “Through our asset management expertise, we have created a tenant benefit system that sets us apart from our competitors. We offer services and, starting early next year, portfolio-level accessibility advantages, so-called location mobility, for employees, providing customized solutions for the changing needs of tenants.”
The company recognized early on that by connecting the services, locations, and tenants within its office buildings and hotels, it could create a new tenant benefit system and operational model that simplifies the daily lives of employees, and, adding to this, significant and exclusive club membership discounts.
“This means that if a partner signs a contract with us, their employees won’t have to travel across the city to use their dedicated office space. Instead, through CPI’s tenant benefit system, they can work in any building in our portfolio or use comfort and well-being service packages,” adds Kovács-Bertók.
“This smart solution increases tenants’ advantages in terms of spatial and temporal efficiency, cost-effectiveness, employee retention, and other benefits.”
For instance, if an employee lives far from the main office but has a meeting, they can easily book a meeting room in a CPI office building closer to their home or use the club corners designed for members (workspace areas or hotel-like lounge spaces for meetings) via the online system.
Similarly, if a community event, venue for a family birthday, or even sports, beauty, health, or comfort services are available within the network, the club membership entitles them to access the full range of services at a discounted rate.
“We encourage our tenants to think in terms of our entire portfolio,” Kovács-Bertók emphasizes. “With club membership, they are entitled to hold business meetings in other buildings and use the unique services and features of any building, which can give them a competitive edge in the market while also simplifying their hours of relaxation.”
This article was first published in the Budapest Business Journal print issue of October 18, 2024.
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