Procter & Gamble Appoints New Senior VP for Central Europe


Uluc Ayik has taken up the position of senior vice president of Procter & Gamble in the Central European Region, responsible for the business and operations of 10 countries, including Hungary, Poland, Czech Republic, Slovakia, Croatia, Slovenia, Ukraine, and the Baltic States, on September 1.

"I am honored to take over the leadership of P&G's Central Europe organization. I look forward to working with P&G's talented and dedicated people, innovating to deliver the best possible service to the region's 120 million consumers, and creating value with our partners. Central Europe, with its size and huge growth potential, plays a key role in P&G's European and global business, and I see it as an important goal to continue to serve our communities and act as a driver of economic growth," Ayik said.

The new senior VP graduated in business management and administration from Bosphorus University in Istanbul and joined P&G Turkey in 1996. He spent his career in various marketing, sales, and general management positions, including local and regional management.

Earlier in his career, he was responsible for the business operations of several of P&G's core categories in Turkey and beyond. Prior to assuming responsibility for Central Europe, he served as senior VP of textile care in India, the Middle East, and Africa, serving consumers in more than 70 countries.

Ayik is married and has two sons.


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