Operating under the supervision of the state secretary for foreign economic affairs at the Ministry of Economic Affairs and Energy, HIPA is a key institution within Hungary’s economic development framework. Its mission is to attract high value-added foreign direct investment to Hungary while supporting the investment projects and growth ambitions of Hungarian companies.
In the coming period, the agency plans to further develop its strategic capabilities, improve organizational efficiency and enhance the quality of the services it provides to investors.
Buday brings nearly 20 years of senior leadership experience in Hungary and abroad. Before joining HIPA, he served as deputy CEO of Wallis Group, where he was responsible for corporate strategy and portfolio development.
Earlier in his career, he worked as a consultant at McKinsey & Company. He earned an MBA from INSEAD and has focused throughout his career on strategic transformation, organizational development and long-term value creation.
“It is a great honor to have been entrusted with the leadership of HIPA. I firmly believe that a professional and strategic investment promotion agency has a vital role to play in strengthening Hungary’s competitiveness by supporting both new investments coming to Hungary and the growth ambitions of Hungarian companies,” Buday said.
“Our foremost priority in the years ahead is to further strengthen HIPA’s strategic capabilities, reinforce its professional excellence, and ensure that we continue to deliver fast, high-quality and client-focused services to our investors and partners,” he added.
Buday said he was confident that the agency could achieve these objectives by building on the expertise, commitment and international experience of the HIPA team.



