K&H Group has announced the introduction of its new vlog about finance, aimed at generations Z and Alpha, featuring an animated character telling viewers about adventures in the world of money, according to a press release sent to the Budapest Business Journal.
The vlog is called vigyázz#KáPé (watchout#CaSh), where KáPé, the young vlogger, talks to the audience in a way comprehensible to young people. The company created the new vlog as a reaction to the changing media consumption habits of the younger generations, as digitalization has become a natural part of their lives.
The company is also organizing a financial competition named "Vigyázz, kész, pénz!" (Ready, steady, money!) for children ranging from 3rd to 11th grade. Applications began on October 1. The vlog also helps contestants familiarize themselves with financial challenges that may arise during the competition.
"The K&H ʼVigyázz, kész, pénz!ʼ competition was created in a way that is an exciting, adventurous, explosive experience for children," says Nóra Horváth Magyary, K&H Groupʼs communications director. "Since the beginning we have been aiming at constantly revamping the challenges of the contest and giving up-to-date financial knowledge. We therefore saw that the cartoon we created for preparing the contestants looks dated. A whole elementary and high school generation grew up with it, because it was created 12 years ago, so it was time for a change."
The company asked e-book application creator Bookr Kids to develop the new platform and material for the vlog. The award-winning Hungarian startup called on teachers and gamification experts to create the project.
"Our most basic goal was filling the time children spend on using technology with valuable and interesting content," says Dániel Karányi, co-founder of Bookr Kids, and one of the creators of the vlog. According to certain surveys, he adds, children between the age of eight and 12 spend six hours in front of screens, which could be more valuably spent.