Hungarians Spend More, Buy Less at the Supermarket

Retail

Hungarians are spending more at the supermarket but taking home less as inflation stands over 20%, retail chains told news agency MTI.

The local unit of Tesco told MTI shoppers are now spending HUF 6,100 per visit, on average, up 15%, but taking home fewer products. Demand for house brands and cheaper products has risen, and sales made using the Tesco Club discount card have jumped 70%, it added.

Tesco said it expects customers to "carefully weigh" their purchases over the holidays.

Discount chain Penny said turnover increased 34% in October, while sales volume fell close to 10%. It added that the drop in volume slowed to 7.5% in the past four weeks, suggesting "the worst is over". The average purchase per visit is up 21%, as customers shop more frequently but buy less, Penny said.

Shopper demand for house brands and discounted products has increased, it added.

Auchan told MTI that cheaper products, house brands, and products for which prices are centrally regulated now account for a "significantly" bigger share of sales. Sales of those price-capped staples have risen "in the double digits", it added.

Spar said sales of house brands now account for around 30% of turnover, up from 25% earlier. Sales volume has fallen in all categories with the exception of products that address food intolerances, it added.

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