Hungarians most cost sensitive in region
Image by LaMography
A regional survey including Hungary was commissioned by Publicis Groupe on how people's consumption habits are changing as a result of the increasing inflationary environment in one of the most frequently purchased categories, the consumer packaged goods (CPG) category, writes profitline.hu.
The results of the research revealed that the sensitivity of the Hungarians is the most obvious, more of whom have stopped their spending than, for example, the Czechs, who continue to spend despite inflation.
The Slovaks and the Poles also stick to the "Hungarian trend."
In general, it turned out to be true for all countries that consumers are most likely to give up spending on restaurants and entertainment but maintain purchases of medicines, vitamins, and coffee.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.