Hungarians most cost sensitive in region
Image by LaMography
A regional survey including Hungary was commissioned by Publicis Groupe on how people's consumption habits are changing as a result of the increasing inflationary environment in one of the most frequently purchased categories, the consumer packaged goods (CPG) category, writes profitline.hu.
The results of the research revealed that the sensitivity of the Hungarians is the most obvious, more of whom have stopped their spending than, for example, the Czechs, who continue to spend despite inflation.
The Slovaks and the Poles also stick to the "Hungarian trend."
In general, it turned out to be true for all countries that consumers are most likely to give up spending on restaurants and entertainment but maintain purchases of medicines, vitamins, and coffee.
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