E-commerce requires more webshops to grow

Retail

Hungarian e-commerce is growing rapidly and is currently the 53rd largest e-commerce market globally, but there is still room for improvement compared to the EU average, writes profitline.hu.

The Czech and Polish examples show that the Hungarian market could handle 2-3 times as many webshops.

In 2020, 66% of the Hungarian population bought online at least once, a forward-looking figure.

This represents an increase of 23% over the last five years.

Thus, Hungarian online commerce is facing a significant breakthrough, as consumers are increasingly buying online, but this requires a sufficient number and quality of local webshops.

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