Unicum and Busatti Team Together to Brighten the Summer With Elegant Interior Textiles

Deals

Mária Péntek (left) of Toscaneria Kft.

Photo by RĂłbert Nemes

Home-grown and iconic liqueur and spirit maker Zwack Unicum Nyrt. has joined forces with Toscaneria Kft., representing the Italian textile manufacturer Busatti in Hungary, to launch the summer interior design season with elegant textiles and fresh patterns.

The two companies say they have joined forces to create a unique collection that embodies their shared commitment to tradition and quality. It aims to blend the unique, Mediterranean atmosphere of Tuscany with the distinctive essence of Unicum to enhance intimate family gatherings. Moreover, the collaborative products emphasize the significance of family customs and their dedication to sustainable practices.

The partnership has resulted in a textile collection that incorporates the distinctive elements of the Unicum brand and aspires to be as diverse as the Zwack portfolio, its creators say. The collection includes table runners, placemats, and napkin sets for the tables, while the decorative cushions provide added comfort for seating.

“We believe that it is not only centuries of history and family traditions that bind these two brands together but also a commitment to impeccable quality,” said Sándor Zwack, chairman of the board of directors and the sixth generation of his family to lead the company. “Accordingly, from the moment the idea was conceived, we knew that value would be created from the collaboration. Every glass of Unicum has a little bit of home in it, which we are now filling together with Busatti,” he added.

Sándor Zwack of Zwack Unicum Nyrt.

Zwack spent a significant portion of his early life in Italy, where his father, Péter, led the company manufacturing genuine Unicum (the family had left a fake recipe behind when the communists forcibly took over the business in Hungary during the Rákosi era).

The family relocated to Hungary in the late 1980s to begin working on getting back the liquor manufactory they once owned from the state. Zwack told guests at the partnership presentation that Tuscany still holds a place in his heart, and his family owns what used to be his late father’s favorite café in a small town near Firenze.

He also joked that he “should have put out a black flag in mourning” after his favorite soccer club ACF Fiorentina, the hometown team of Florence, the regional capital of Tuscany, had been defeated by London’s West Ham United in the UEFA Europe Conference League Final the night before the event.

The results of the Unicum-Busatti collaboration.

Unique Collaboration

“Busatti has previously created textiles for world-renowned luxury clothing brands such as Armani and Prada but has never before created a styled piece,” said Mária Péntek, managing director of Toscaneria Kft. “In this unique collaboration, the respect and love of Tuscany meet Zwack, representing centuries of Hungarian tradition and culture, thus creating something new, yet lasting, as they do in everyday life,” she added.

She noted that when Toscaneria started to think about possible collaborations, they were looking for companies in Hungary with an Italian connection, making Zwack a prime candidate.

Busatti has been in the hands of the same family since 1842. Now led by the eighth generation, the company’s store, factory and laboratory are in the same historical palace in Anghiari, Palazzo Morgalanti, which dates back to the 15th century.

After the presentation, guests were invited on a tour of the distillery’s basement, where they could sample some of the Unicum varieties from the barrel while also learning about the maturation process.

The highlight of the tour was a barrel from the 1930s, which survived the Siege of Budapest during the Second World War, when the Red Army pillaged the Zwack compound, looking for raw material to build pontoon bridges in place of the spans blown up by the retreating German army. The barrel is now used for maturing Riserva, which represents the highest end of the Unicum portfolio.

The products of the Zwack-Busatti cooperation will be available in limited quantities from mid-June 2023 at the Unicum House Boutique and the Zwack webshop.

This article was first published in the Budapest Business Journal print issue of June 16, 2023.

ADVERTISEMENT

Hungary PMI Rises to 52.2 in February Analysis

Hungary PMI Rises to 52.2 in February

Hungary Makes Proposals to Ease Administrative Burden for EU... EU

Hungary Makes Proposals to Ease Administrative Burden for EU...

Inventory Revaluation, FX Loss Put Masterplast in Red Construction

Inventory Revaluation, FX Loss Put Masterplast in Red

Investors of the Year in Limelight at Hipa’s Award Ceremony Awards

Investors of the Year in Limelight at Hipa’s Award Ceremony

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.