Including hybrid and plug-in models, KIA sales in Hungary could reach 1,200-1,300, Nagy said.
Total sales, with internal combustion engine models, could come to 7,300-7,400, he added.
Nagy said “model offensives” were underway by all vehicle manufacturers.
He also pointed to the challenge posed by Chinese brands entering the European market, creating a new situation affecting big local companies, but also poaching buyers from KIA.
Nagy said KIA’s share of EV sales in Hungary could be 12-13% in 2025.
He added that it was “realistic” for KIA to be among the top five brands on Hungary’s new car market in the long term. KIA models are sold at 29 dealerships in Hungary at present.
Producing journalism that is worthy of the name is a costly business. For over 30 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
