AutoWallis Group to Remain Opel Importer in Hungary, 3 CEE Countries



Opel has again chosen the AutoWallis Group’s subsidiary, AutoWallis Distribution, to act as wholesale distributor for the Opel brand in four of the countries in CEE region. Under the agreement, Autowallis will continue to represent the brand in Hungary, Bosnia-Herzegovina, Croatia, and Slovenia at least until the end of 2028.

AutoWallis secured the rights to represent Opel in 2020, after which it successfully took over the employees dealing with import activities in the countries in question, making the Group a partner to one of the most important German vehicle brands, seeing major successes in recent years.

Andrew Prest, managing director of AutoWallis’s Distribution, explained that relations with the brand had continuously deepened during recent years, and they had now become one of the largest independent Opel importers, selling almost 12,00 new Opel vehicles in 2023.

Prest added that the current agreement is a clear sign that AutoWallis is a major long-term partner to the biggest vehicle brands in the world, the number of which has grown in the group’s range in recent years in line with the group’s strategic objectives.

Frano Šušnjara, regional Opel brand director for AutoWallis Distribution, pointed out that Opel has strong ties to the region, and this year will be especially important for the brand: they are lunching 8 new models, including the Astra Sports Tourer, the redesigned Corsa and Mokka, the entirely new Frontera, a brand new successor to the Grandland, and even a complete overhaul of the small commercial vehicle range. By the end of the year, all Opel models will have both fully electric and ICE versions.

AutoWallis CEO Gábor Ormosy considers the agreement for the upcoming 5 years to have strategic importance, as Opel is responsible for the largest share of vehicles sold by the AutoWallis Distribution Business Unit, equaling 30% of the close to 35,000 vehicles sold.

The company is now present in 16 countries in the region where it represents a total of 23 brands. AutoWallis’s strategic objective is to become a major vehicle trading company and mobility service provider in the region by the end of the decade.

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