Farizon, launched in 2016 and owned by Geely Auto, is China’s first commercial vehicle brand to offer a full range based on new energy sources, including heavy and light commercial vehicles and buses, as well as the world’s first M100 methanol-driven heavy truck. Farizon strives to support green, zero-emissions transportation, for which it has developed its own drive systems. After enjoying success in Asia, the brand entered international markets and is now present in South America, the Middle East, and Southeast Asia, and started European expansion in 2024.
Regarding the agreement, AutoWallis Group CEO Gábor Ormosy said that AutoWallis was among the first to conclude partnerships with Chinese brands such as BYD and MG.
The company is continuously exploring further business development opportunities with the aim of continuing to increase the group’s coverage in 16 countries and to expand the range of brands it offers – which, together with Farizon, will now number 24 – that may determine the coming period both in terms of sales growth and profit generation, he noted.
In connection with the new brand, Andrew Prest, head of AutoWallis’s Distribution Business Unit, said that distribution of the Farizon brand will start in the second half of 2024, starting with the V6E and SuperVan models. In the eight countries in which AutoWallis will sell the Farizon brand, 176,839 light commercial vehicles were registered in 2023, with the Polish market accounting for a third.
Regarding this figure, he emphasized that the agreement has strategic importance as AutoWallis had so far only distributed parts in Poland: the current step will provide a base for the Group’s presence in an important market where 576,850 new vehicles were sold in 2023.
Zhejiang Geely Holding Group is one of the largest car manufacturers in the world, offering a number of brands: in addition to Geely, other brands familiar in Europe include Volvo, Polestar, Lotus, Zeekr, Proton, and Lynk & Co.
Producing journalism that is worthy of the name is a costly business. For over 30 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.
