Number of Chinese Tourists in Hungary Quadruples From Pre-COVID Peak
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The number of Chinese tourists who arrived in Hungary last year rose by 320pc from 2019, the year before the pandemic, the Hungarian Tourism Agency said on Monday, according to a report by state news wire MTI.
CEO László Könnyid said the agency had continuously promoted Hungary among Chinese travelers since the country's long-awaited post-pandemic reopening, strengthening its presence on the Chinese market and consolidating cooperation with professional tourism partners.
He added that campaigns had emphasized Hungary's unique natural treasure: thermal water.
The agency noted that Hungary's tourism sector had been acknowledged recently in a number of Chinese travel publications, including the local editions of National Geographic Traveler and Voyage Magazine. The Hungarian Tourism Agency was also singled out for regional innovation and promotion by China's National Tourism News and named "best partner" in 2023 by booking platform Tongcheng Travel.
The agency expects the number of Chinese visitors to Hungary to grow further in 2024.
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