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The company said booking patterns have shifted markedly, with demand moving away from eastern regions toward destinations perceived as more stable. Previously, more than 30% of bookings were directed to eastern destinations, but in recent weeks nearly all travelers have opted for Western European and Balkan locations.
While demand for countries such as Turkey and Egypt has declined amid news from the Middle East, travel experts stress that popular resort areas like Antalya and Marmaris remain safe to visit.
At the same time, interest has increased in destinations across Greece, the Balkans and the western Mediterranean, including Spain, Portugal, Malta and Italy. The shift highlights how quickly geopolitical developments can influence travel decisions.
The tour operator said it determines whether destinations remain in its portfolio based on official foreign ministry guidance and information from international partners and authorities.
If a region is classified as “not recommended for travel” by Hungary’s Ministry of Foreign Affairs and Trade, the company suspends related programs and offers alternative options to customers.
Despite the broader impact of Middle Eastern conflicts on global travel logistics, Itaka noted that trips to many popular holiday destinations continue to operate as usual.
The recent period has underscored the importance of travel agencies, even as online booking platforms have made independent travel planning more common.
In crisis situations — such as flight cancellations or unexpected conflicts — independently organized trips can pose significant challenges. Travelers may need to arrange accommodation and return travel on their own, often at considerable cost and stress.
“The events of recent weeks highlight how important professional organization and a reliable background are during travel. In the case of organized trips, tour operators have a legal obligation to take care of passengers, including arranging their safe return,” said Ferenc Csabai, operations director of Itaka Hungary.
“In periods like the current one, continuous information flow becomes especially valuable. Itaka’s experts support travelers with 24/7 customer service and Hungarian-language assistance. Our partner network and local representations allow us to respond quickly to changing circumstances and take all necessary steps to ensure our passengers’ safety,” he added.
The company also advised travelers to rely on trustworthy sources when planning trips and, if needed, seek help from experienced travel professionals, noting that up-to-date information, international connections and organizational expertise can help ensure safe travel even in uncertain times.
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