MOL opens 1000th Fresh Corner unit
Hungarian oil and gas company MOL handed over its 1000th Fresh Corner, according to a press release sent to the Budapest Business Journal.
MOL started transforming its service stations in nine countries across the region around six years ago with the Fresh Corner concept, and today almost every second service station offers fresh food with even more units offering high-quality coffee.
The success of the concept is demonstrated by the fact that, despite the pandemic, 46 million cups of coffee were sold last year at regional level, including 9 million cups in Hungary. Hot dogs were also popular, with 10 million units sold across the region last year.
Consumer research by MOL shows that the majority of motorists now demand more than just a quick fill-up. In order to accommodate these needs, an increasing number of locations offer a terrace, an outdoor fitness park, a children's corner, a baby changing area and a dog park.
"The starting point for the expansion of the Fresh Corner network was our long-term strategy for 2030, which aims to meet the widest possible range of consumer needs with ever higher quality. We have learned a lot over the years and as a result of our hard work, we have managed to create a high standard of hospitality that is appreciated by our customers from the Czech Republic to Montenegro. After the pandemic, we are facing the challenges of the future with renewed vigor and, in line with our updated long-term strategy, we will continue to transform our service stations to bring MOL's retail services to an even wider audience," said Péter Ratatics, MOL Group managing director for consumer services.
MOL is now looking to leverage the knowledge and experience gained over the past years in two new locations. The Fresh Corner at the renewed gas station in Leányfalu has a green roof and green wall, a bike service point, and an e-bike charging station, in line with the popular cycling habits in the area. The first domestic Fresh Corner Restaurant will open on the M43 motorway at the Szent Gellért rest area, offering hot meals in addition to the usual menu, incorporating the expertise gained from the acquisition of Marché restaurants in Hungary.
The last service station before the Hungarian-Romanian border crossing is also equipped to serve transit needs with a shower and toilet for truck drivers, an AdBlue pump, and two electric chargers for electric vehicle drivers.
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