Mizo Launches Túró Rudi Covered in Real Dark Chocolate

Food

Túró rudi is a very popular snack in Hungary since the 1960s. It is essentially a bar of sweet Hungarian-style cottage cheese (túró) covered in chocolate.

Mizo has decided to launch a brand new line of túró rudis, made with real dark chocolate according to a press release sent to the Budapest Business Journal.

Many people think the coating on these popular cottage cheese bars is chocolate, but a vast majority of the products on the shelves are made with a lower quality coating. However, Sole-Mizo, one of the biggest manufacturers in the túró rudi market, has decided to introduce a new line of products with real dark chocolate in three different sizes: the traditional 30g portion, the "mega" 51g bar, and a 2x15g pack of two smaller rudis.

Real Chocolate or Coating Paste - What's the Difference?

The second half of the 20th century was a time of innovation. The food industry was not untouched by this change. Population explosion, mass production, and an almost insatiable hunger gave rise to the emergence of coating mass. This ingredient, which has the color and taste of chocolate, has the advantage of being less prone to melting, keeping its color and shape better, and of being produced in large quantities thanks to palm fat, which is easy to produce and handle.

In the 21st century, quality has once again become an important factor alongside quantity. This is also true of the confectionery market, where chocolate made with cocoa butter, which contains a higher percentage of cocoa than coating masses, is once again coming to the fore. For example, for many decades, bunnies and Santas molded from lower-quality confectionery coating masses dominated the market, but have now almost completely given way to hollow figures made from real chocolate. Nowadays, most parents and grandparents make a point of giving their children a real chocolate treat for the holidays.

The original Russian siroki, which inspired the inventors of the Hungarian túró rudi, was still real chocolate, but the popularity of the product in Hungary meant that a raw material had to be chosen that was available in such quantities. This is why some 95% of túró rudi sales in Hungary are made up of products made with coating mass, the press release says.

In the case of Mizo, túró rudis made with real milk chocolate have been available before, but the ones made with real dark chocolate are set to debut this month.

After two years of development and an investment of around HUF 300 million at Sole-Mizo's dairy in Marcal, the conditions have been created for the manufacturing of dark chocolate túró rudis.

The almost 100 professionals working at Sole-Mizo's Marcali plant constantly monitor the taste profile of the cottage cheese-chocolate combination, and operate technology capable of ensuring consistency in terms of quality.

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