Törley turnover expected to rise in 2021

Drinks

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The 2021 turnover of Hungarian sparkling winemaker Törley Pezsgőpincészet is expected to be higher than a year before, although sales volume will still be under pre-crisis levels, managing director Gábor Csekei said in an interview published in leading business daily Világgazdaság.

"We work in a pretty special business sector [...] a big part of consumption is concentrated around the last few weeks of the year. So I can't offer exact data, but it does appear that our turnover will grow compared to last year. Sales were up 4% at the end of November [...] and we hope that surplus will grow further in December," Csekei told the paper last Friday.

He said sales volume would probably reach 19 million bottles of sparkling wine and 12 mln-13 mln bottles of wine, under the turnover in 2019 but above sales in 2020. He noted that 60-65% of sparkling wine consumed in Hungary is drunk around the Christmas and New Year holidays.

"That's not the case in many other countries in Europe, and we're trying to change that [in Hungary], too, while acknowledging the importance of maintaining the celebratory status of sparkling wine," he said.

Csekei said Törley exports about 30% of its sparkling wine to 30 countries on five continents.

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