Rediscover the power of words

Drinks

As a family company, Julius Meinl always wanted to make its costumers feel special. Inspired by classical coffeehouses and their cultural association with poetry, Julius Meinl encourages coffee lovers to find a moment of poetic inspiration. Since 2015, the brand has taken its mission to the public with its annual Pay with a Poem. 

As a result, hundreds of thousands of poems have been written in more than 40 countries all over the world in exchange for, or over, a cup of coffee.

As part of their ongoing mission to make the world a better place through poetic inspiration, Julius Meinl has partnered with global education charity Worldreader, united in a shared belief in the power of words to make a difference for ourselves and for the planet this World Poetry Day. 

With 14% of the global population illiterate, bringing people into the world of words introduces them to a form of creative and powerful expression. Every poem counts towards a donation target in support of global literacy. Donations raised could fund projects in selected countries where we source coffee such as Ethiopia, Kenya and India. 

Get inspired and show your support by writing a poem in exchange for a free coffee or tea of your choice. Every poem will count towards the 100,000 poems donation goal. In addition, the best poetic submissions globally will be hosted on the Worldreader app for millions to read and enjoy.

Why not, for a moment, forget about using your smart phones to express yourself? On March 21, on World Poetry Day, let a cup of coffee inspire you to spell out your feelings instead this time.

For participating coffee shops in Hungary, please visit: https://www.meinlcoffee.com/hu/

ADVERTISEMENT

Varga puts 2021 GDP growth at 7-7.5% Analysis

Varga puts 2021 GDP growth at 7-7.5%

Opposition parties to begin PM candidate primaries Elections

Opposition parties to begin PM candidate primaries

New managing director at the helm of Wolt Hungary Appointments

New managing director at the helm of Wolt Hungary

Budapest bike-sharing scheme boasts record ridership City

Budapest bike-sharing scheme boasts record ridership

SUPPORT THE BUDAPEST BUSINESS JOURNAL

Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.