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Hell Energy Producing Drink Formulated With AI

Drinks

Photo by MTI/János Vajda

Hungarian soft drink maker Hell Energy has started production of a new drink, formulated using artificial intelligence, at its base in Szikszó (195 km northeast of Budapest), according to hirado.hu.

Hell Energy said the new beverage's design, formula, and taste were "powered by A.I."

The AI recipe contains vitamins and amino acids, in addition to real caffeine and optimized sugar levels, and complies with all food industry regulations, Hell Energy said. The recipe is stored on a secret computer with high-security features and a backup copy is kept in a Swiss vault, they added.

There is already a great interest in the new product on the market and the feedback from consumers is positive, according to Réka Szondy, the company's communications consultant.

She noted that 58.77% of Hell Energy's products were sold for export last year. 

The drink will be exported to more than 60 countries as well as being stocked on store shelves in Hungary.

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