Diageo, Attraction Launch Campaign Against Drunk Driving
Drunk driving remains a serious problem worldwide. According to KSH data, in 2022, there were 14,748 road accidents in Hungary causing personal injury, of which 1,195 were caused by drunk driving. Diageo has launched an international campaign with the help of Attrakció Látványszínház, featuring Hungarian artists, to promote responsible drinking and remind people to never drink before they drive.
The collaboration with the shadow theater production which won Britain's Got Talent just 10 years ago has resulted in a film about the life-changing, often tragic consequences of drunk driving. The campaign, which has now been joined by the ORFK National Accident Prevention Committee (ORFK-OBB), has already reached over 1 million views on YouTube.
Celebrate life, but be responsible and make the right choice when getting behind the wheel after a party, because we all only have one life: this is the message of a new campaign film by Diageo and Attraction's new joint campaign film.
Commenting on the collaboration, Gergely Ábrahám, Diageo's director of corporate relations for Eastern Europe, said, "We believe that this production is an extremely effective way of raising awareness of the dangers of drunk driving. I hope that the film will reach as many people as possible and that the campaign will contribute to reducing drunk driving."
Zoltán Szűcs, founder and CEO of Attraction, said, "In creating this production, we made it a priority to convey a strong message through the movements of the dancers, guided by the story threads: the consequences of drunk driving and the possibility of making the right choices."
The campaign film is now available on Attraction's YouTube channel, where it can be viewed by anyone at any time at https://www.youtube.com/watch?v=cHv524z85y4 .
"We are delighted to see that our social partnerships over the last few years continue unabated and that Diageo has found the most timely and effective way to raise awareness of an important traffic issue. We will continue to support the wider dissemination of this highly emotive initiative, as our experience has shown that similar campaigns that have a strong emotional impact can have the desired effect in this area," added Zsolt Berzai, police Lt. Col., secretary general of the ORFK-OBB.
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