Borsodi Friss Receives Revamped Look
Borsodi Brewery has revamped the packaging of its non-alcoholic Borsodi Friss 0.0% product line, which combines the flavor of light lager beer and fruit juice.
Borsodi Brewery, celebrating its 50th anniversary this year, was one of the first to bring fruit-flavored beers to the market.
In addition to lemon, grapefruit, and pear-apple flavors, the Borsodi Friss portfolio also offers three more low-calorie products in raspberry-blueberry, pineapple-lime, and watermelon-strawberry flavors.
"50 years ago, the Borsodi Brewery was born out of a desire to serve the growing needs of consumers. This ambition has guided us ever since, which is why we are constantly developing our product range. We are proud that by 2023, all products in the Borsodi Friss portfolio is not only alcohol-free but made from all-natural ingredients and three of them will already be low in calories. And the renewed design of the alcohol-free Borsodi Friss 0.0% range highlights the light, youthful character of the beer", added György Spiegel, marketing director of Borsodi Brewery.
In addition, this month, Borsodi Friss will be introducing its favorite season, summer, at two Budapest bus stops, the Blaha Lujza Square bus stop and the Margit Bridge, Buda Bridgehead tram stop.
At these locations, there will be not only a special display of Borsodi Friss and the summer experience, but also an interactive quiz game, and by answering the questions correctly, participants will be able to win Borsodi Friss prizes. A prize game is also available on the Borsodi Friss Facebook page.
SUPPORT THE BUDAPEST BUSINESS JOURNAL
Producing journalism that is worthy of the name is a costly business. For 27 years, the publishers, editors and reporters of the Budapest Business Journal have striven to bring you business news that works, information that you can trust, that is factual, accurate and presented without fear or favor.
Newspaper organizations across the globe have struggled to find a business model that allows them to continue to excel, without compromising their ability to perform. Most recently, some have experimented with the idea of involving their most important stakeholders, their readers.
We would like to offer that same opportunity to our readers. We would like to invite you to help us deliver the quality business journalism you require. Hit our Support the BBJ button and you can choose the how much and how often you send us your contributions.